Kraken & Williams Racing: A formula for the future built on performance & excellence

Kraken is thrilled to unveil an exciting partnership with the English Formula 1 team Williams Racing, one of the most iconic and successful teams in the sport’s history.

This groundbreaking partnership brings together two legacy brands renowned for their innovation, cutting-edge technology, and unrelenting passion for excellence. The partnership also unites two of the world’s most trusted brands on a global stage with a shared vision for the future of finance, community engagement, and a commitment to pushing boundaries.

The Kraken logo will appear prominently on the halo and rear wing of the Williams Racing’s FW45 race car driven by Alex Albon and Logan Sargeant in the Formula 1 Rolex Australian Grand Prix 2023. We expect this partnership to further our mission of accelerating the adoption of cryptocurrency so communities around the world can more easily achieve financial freedom.

Kraken and Williams Racing will also create unparalleled digital collectible experiences with a focus on elevating the crypto community and engaging motorsport fans. As always, community remains at the heart of everything Kraken does; for the first time, holders of some of the most exciting digital collectable projects on KrakenNFT will be able to display their NFTs on the rear wing, alongside Kraken.

“Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance, and innovation. Both are iconic brands that have stood the test of time,” said Mayur Gupta, Kraken’s Chief Marketing Officer. “This partnership will enable us to engage with both Kraken’s and William’s global communities and showcase the impact and life-changing potential of Crypto and Web3.”

This partnership marks Kraken’s first global partnership with a Formula 1 team as we prepare to turbocharge our global presence in the coming year.

Two legacy brands who never stop innovating

Kraken and Williams Racing share countless similarities between their origins, values, and performance-driven standards. They are both gritty, iconic disruptive brands driven by passion and a commitment to building innovative products meant for an ever-changing world. Williams has always kept an eye towards the future, living by their mantra: “the next race is always the most important one.”

Williams Racing earned the respect of the grid by never settling for “good enough” and constantly finding ways to innovate and perform on track. With the second most Constructor’s Championship wins of any Formula 1 team, Williams is one of just three brands to maintain their place in every season for more than four decades. Kraken is proud to join them as they continue building for the long-term success of the team.

Turbocharging the global adoption of crypto

When it comes to securing your financial freedom, nothing puts you in the driver’s seat quite like crypto. Accessed by over 10 million clients around the world, Kraken has earned a reputation as a secure place to buy and sell BTC, ETH, and other digital assets.

We’re honored to work with Williams Racing, one of the most esteemed brands, not just on the Formula 1 grid, but around the world. As we accelerate our mission to empower financial freedom and inclusion globally, we look forward to collaborating with Williams Racing and seeing our mission through to the checkered flag.