Superhero appoints first Head of Strategy

Superhero, a leading share trading and superannuation platform has today announced the appointment of Rachel Hopping as its first Head of Strategy.

Ms Hopping was previously at Superhero for two years, as the company’s first hire in marketing before transitioning into strategic partnerships in early 2022. She moved over to Fintech Australia as its Head of Strategic Partnerships in November 2022, working with the advocacy body’s 40 corporate partners.

In the newly created Head of Strategy role, Ms Hopping will be responsible for leading the overall business strategy for Superhero, across product and partnerships.

“We are delighted to have Rachel rejoin Superhero as our first Head of Strategy. Her deepexperience and passion in fintech as well as in building and nurturing relationships withpartners will be priceless as Superhero continues to grow in 2023 and beyond,” said CEOand co-founder of Superhero, John Winters.“

Rachel was a key part of the Superhero team for over two years joining as our twelfth hire.

She spearheaded major marketing campaigns and was instrumental in developingrelationships with key partners. As Superhero enters this new phase of growth and our focusshifts to exploring strategic partnerships with other financial services companies, Rachel isthe perfect person to drive our business strategy forward,” continued Mr Winters.

In her new role, Ms Hopping will also join Superhero’s Executive Leadership Team.

Ms Hopping said, “Having spent two years at Superhero, I am incredibly excited to rejoin theteam. The Superhero team is made up of many talented individuals and the business hasgrown and evolved over the last two and a half years in market. There’s a lot of opportunity toreally transform how Australians engage with their investments and superannuation, and Ican’t wait to get stuck in!”

Prior to Superhero, Ms Hopping worked at eBay Australia for over three years in roles acrossmarketing and partnerships, including driving communications for eBay managed payments and driving marketing campaigns for the launch of eBay Plus and Coles on eBay.


About Superhero

Co-founded by CEO John Winters and CTO Wayne Baskin in 2018, Superhero’s mission is to make investing affordable, accessible, and understandable. Superhero’s ASX trading platform went live in September 2020 and now has over 230,000 investors. Superhero Super was made available in July 2021, designed to meet the high expectations of a new generation of investors by giving Australians the ability to invest their super in their chosen shares andexchange traded funds.

Media contact

Anjani Shyamanjanis@superhero.com.au0433 496 704


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