Simply Zibra taps Change Financial to issue virtual cards for their AI-driven digital wallet

• Simply Zibra is launching AI-powered virtual cards through Change Financial to empower consumers to spend in a smarter way.  

• Simply Zibra seeks to drive better financial outcomes for consumers by using AI to  source loyalty program benefits, low fees, cashback incentives and rewards points  on everyday payments – automatically. 

• Change Financial will provide Mastercard card issuing to provide the payments  capability in market

Change Financial Limited (Change), a leading ASX-listed (CCA) Australian payments fintech, today announced it will provide Mastercard card issuing to Simply  Zibra, an AI-driven digital wallet that helps consumers get the most out of their money. 

Using AI, the system optimises every payment made via the Change issued Mastercard through  analysing the transaction in real time and selecting the card that will provide the most benefits for  the consumer. These benefits can include lower foreign exchange fees and interest, frequent flyer  miles, cashback opportunities and rewards points, depending on the preferences and goals of the  user. 

Change Financial Chief Executive Officer, Tony Sheehan, said the partnership aims to offer  unprecedented benefits for consumers, by allowing them to automatically receive third party savings that they may not otherwise be aware of. 

"We are proud to be powering Simply Zibra’s innovative technology with our card issuing  capabilities. Their commitment to supporting financial optimisation through AI-driven  personalisation is a breakthrough for Australian consumers." said Mr Sheehan. 

“Our card issuing capabilities have helped bring this innovation to market and it will facilitate the  use of this technology for online and in-person payments, with consumers able to reap the rewards  in a matter of seconds.” 

The platform links all of a consumer’s accounts including debit cards, credit cards and savings  accounts, to ensure that the AI process can work efficiently, by drawing on spending habits and  information from a broader range of sources. 

Simply Zibra upholds data security by partnering with licensed entities to safely store financial data. The company does not hold a customer’s funds and has ‘read-only’ access to information. 

Simply Zibra Chief Executive Officer, Trina Ray Choudhury, said by connecting a user’s existing suite of cards and accounts to automate payments, they can deliver greater financial  outcomes for consumers through harnessing the benefits of AI. 

“We are delighted to join forces with Change Financial. Together we're able to bring a pioneering  payments tool to market that redefines how consumers manage and use their finances. This  venture brings us one step closer to our goal of enhancing the financial lives of Australians.” Mrs Ray Choudhury said. 

“Consumers are often missing hundreds of dollars in potential savings and by using AI, our technology works in the background, automatically applying relevant savings or even earning hidden rewards, without the consumer having to spend hours sorting through information. 

This product and service will be available to the market towards the end of 2023.


About Change Financial Limited 

Change Financial (Change) is an experienced global fintech, listed on the Australian Securities  Exchange (ASX) providing tailored payment solutions, card issuing and testing to banks and  fintechs. Partnering with 150+ clients across 40+ countries, Change delivers simple, flexible, and  fast-to-market payment solutions. 

Change currently manages and processes over 27 million credit, debit, and prepaid cards  worldwide. Learn more about Change at www.changefinancial.com 

About Simply Zibra 

Simply Zibra is a ground-breaking AI-driven digital wallet that simplifies and enhances personal  finance. With a focus on automating and optimising payments, Simply Zibra empowers Australians  to get the most out of their money and better manage their finances.  

Learn More about Simply Zibra at www.simplyzibra.com.au

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