The big squeeze – rising costs and falling demand pressuring businesses
Anneke Thompson, Chief Economist, CreditorWatch
February 2023
This month we were able to get a guide on what listed Australian businesses are anticipating for the year ahead, as reporting season began. While most listed retailers reported strong earnings for the second half of 2022, many downgraded or emphasised caution in their outlook for sales in the year ahead.
Groups like Adairs, JB HiFi and Baby Bunting all highlighted that sales in the year ahead in many categories are likely to be lower. This year we will see the impact of many more consumers having less to spend each month, as up to 800,000 fixed rate loans on very low interest rates will convert to variable rate loans. We will also see the added impact of housing completions begin to trend down from about the middle of the year. This will affect sales in the furniture, white goods, and electrical goods categories.
Business Risk Index points to higher insolvency risk
Our Business Risk Index continues to highlight the higher risk of insolvency for sectors reliant on discretionary spending, with the food and beverage sector topping the list of riskiest sectors at a 7.3% probability of default. This is supported by a recent survey by Finder, which asked respondents if they were cutting back on their expenses, and if so in what categories. ‘Dining and drinking out’ was the top category where people were cutting back (51%), while more than a third (36%) had limited how often they go to events, like movies, sporting games and concerts. This emphasises the risk of this sector, as business owners will now not only be grappling with high costs, wages, interest payments and rents, but also lower demand.
Inflation the key focus
Inflation continues to be the key metric that the whole world is watching. While many economists believe inflation peaked in Australia in the December 2022 quarter, when it came in at 7.8%, it is still well above the RBA’s target rate of 2-3% and may not get back to that level until 2025. Inflation in other economies also seems to have peaked but is still well above normal levels. This is partly because supply side factors, such as the Ukraine War and bad weather affecting crop harvests, are out of the control of central banks.
Employment rate
In February the ABS also reported an increased in the January 2023 unemployment rate, rising to 3.7% from 3.5% on a seasonally adjusted basis. While there are still almost 400,000 more employed people in Australia in Jan 2023 than there were in Jan 2022 (or a 3% difference) it is likely that the strong gains in employment that were recorded in 2022 won’t be repeated this year. The ABS has recorded a drop in the number of employed people for two straight months now, suggesting we reached a peak in employment in November 2021.
Businesses will be far more cautious in hiring, although the good news is that at this stage there doesn’t seem to be any increase in mass redundancy announcements. While increasing unemployment is not great news for jobseekers, it is better news for the economy overall, as it greatly decreases the threat of a wage price spiral.
Retail trade data for January 2023 revealed a 1.9% seasonally adjusted increased month-on-month. This was after a large fall in December of 4%. On a total dollar value, retail trade in January 2023 was roughly the same as it was in September 2022.
Most industry turnover is quite volatile over the summer period, so it is difficult to draw any major conclusions on trends, however, household goods retailing is one sector where trade is well below 2022 levels and is in fact trading at or about the level it was in October 2021. This is likely a result of households pulling back on large expenditure and a flow on impact of many people making large purchases for their houses during lockdown periods.
It is likely that as we see the peak of housing completions reached in around mid 2023, that household goods trading will continue to remain flat or even trend down.
ABS Labour Force, January 2023
Seek Job ads data for Jan 2023 also show that on a year-on-year basis, almost all sectors have recorded a drop in the number of advertised roles. The biggest year on year drop was recorded in the Information and Communication Technology sector, which was down 24.1%, followed by Hospitality and Tourism, down by 13.8%. The only industries to have a higher number of job ads in Jan 2023 versus Jan 2022 are Education and Training, Community Services and Development and Accounting.
Payment times
Late payment rates for January were, on average, three times greater for small business relative to big business, reflecting differences in the ability of small businesses to enforce payment terms and collect on payment arrears, and the willingness of some businesses to treat smaller suppliers as an interest free bank.
Payment arrears have been slowly trending down across all industries but continue to be a problem in the construction industry due to inherent payment structures that incorporate delayed payments for projects. In January, 11.6% of small construction businesses had payments that were 60 days or more in arrears compared to just 2.3% of large businesses.
About CreditorWatch
CreditorWatch is a digital credit reporting agency, headquartered in Sydney. From sole traders through to ASX listed companies, more than 50,000 Australian customers avoid high-risk debtors and ensure they get paid on time. CreditorWatch customers can easily search for and monitor the credit history, court actions, payment defaults and insolvency notices associated with any business entity in Australia and New Zealand (including sole traders, trusts and partnerships) giving them an incredibly accurate picture of the risk posed to their business. The company was founded in 2011 and has offices in Sydney, Melbourne and Brisbane. Find out more at www.creditorwatch.com.au
Contacts
Mitchy Koper
GM Communications and Marketing, CreditorWatch
mitchy.koper@creditorwatch.com.au
0417 771 778
