Open Insurance and CUPRA Redefine Car Buying in Australia with New Insurance Integration
Open Insurance, a leading provider of embedded insurance solutions, is proud to announce its partnership with CUPRA Australia, the Spanish-based performance subsidiary of Volkswagen Group Australia, to offer a fully-integrated car insurance experience for CUPRA clients across the nation.
The pioneering collaboration brings together CUPRA’s commitment to delivering a new digital-led car-buying experience, and Open Insurance’s expertise in embedded insurance. The partnership aims to revolutionise the way CUPRA customers protect their vehicles by integrating personalised, competitive car insurance options seamlessly into the CUPRA Australia purchasing journey.
“We are thrilled to partner with CUPRA to provide car-buyers with a cutting-edge, embedded car insurance experience,” said Brodie Wilson, Strategic Growth Lead ANZ at Open Insurance. “By leveraging our advanced technology, deep understanding of customer needs, and product marketing expertise, this partnership will set a new standard for how car-buyers interact with insurance.”
Traditionally, car insurance in the Original Equipment Manufacturer (OEM) space has been encumbered by fragmented customer experiences, lack of personalisation, and limited digital capabilities, resulting in low attachment rates. Open Insurance and CUPRA Australia saw an opportunity to set a new bar for insurance integration within its bespoke customer purchasing flow.
“Open Insurance and CUPRA Australia’s partnership directly addresses these challenges by leveraging data-driven insights, and a customer-centric approach to create a fully integrated and personalised insurance experience that we believe sets a new standard for the auto industry,” said Ben Wilks, Director at CUPRA Australia.
Key highlights of the CUPRA Comprehensive Car Insurance offering include:
Seamless integration with CUPRA’s online sales platform, allowing customers to obtain personalised insurance quotes and purchase policies in just a few clicks;
White-labelled, fully digital experience that aligns with CUPRA’s unique brand identity and values
Competitive, customisable coverage options including features tailored specifically for CUPRA vehicles and owners
Streamlined policy management and claims process, enabling customers to manage their policies and claims efficiently through the CUPRA white-labelled online portal.
The CUPRA Comprehensive Car Insurance offering, powered by Open Insurance, is now available to all CUPRA customers in Australia. To learn more about this exciting partnership and to obtain a personalised insurance quote, visit the CUPRA website.
About CUPRA Australia
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; and the CUPRA Born, the brand’s first 100% electric vehicle.
About Open Insurance
Open offers insurance built for your customers. It is one of the world’s leading embedded insurance platforms, delivering white label car, home and travel insurance for some of the world’s best and fastest growing brands such as VW, Bupa, ahm, Polestar, and Telstra.
Open operates across Australia, New Zealand and the UK.
Open is proud to count Airtree Ventures (AU), Movac (NZ), Latitude (UK), The Hollard Insurance Company (AU), Seven West Media (AU) and Five V (AU) amongst our investors.
