Member Spotlight — iGo Payments paves the way for instant digital card issuing with Web-to-Wallet technology
Founded in 1999, iGoDirect Group has been at the forefront of the evolving rewards and payments landscape by helping clients solve their challenges around customer engagement.
Today we have an exciting new venture "iGo Payments" which is an end-to-end rewards and payments provider - supported by proprietary platforms and extensive licensing capabilities that help bring growth plans to life.
Early Days of Innovation: Embracing Prepaid Cards
Founded with a vision to create impactful promotional campaigns, iGo quickly became a trusted partner for businesses looking to engage and incentivise their customers.
Founder Pat Dalton was an early adopter of using prepaid cards in marketing initiatives, and the company became the first to introduce Eftpos gift cards in Australia. Prepaid and gift cards have since become a staple for corporate rewards programs and marketing initiatives to driving engagement and incentivise behaviours.
As the market shifted toward digital-first solutions, iGo took a significant step toward becoming a key player with the launch of its self-service, digital gifting platform True Rewards.
The Watershed Moment: Becoming a Card Issuer
In early 2024, iGo was awarded an AFSL and a Principal Member Issuing Licence in Australia and New Zealand, based on its 25 years of experience in gift cards and prepaid. This marked a bold new chapter for the company, fuelling its mission to bring fresh innovation into the Australian market.
Recognising the growing demand for seamless, secure, and efficient payment solutions, iGo invested heavily in its own world class tech team and creating the technology and infrastructure to build its card issuance solution.
With this transformation, iGo Payments is now empowering businesses with:
Card issuance for digital and physical prepaid cards, both single load and reloadable.
Fully customisable card designs and experience, including Visa Private Label cards.
BIN Sponsorships to accelerate payment products to market.
Innovating with Web-to-Wallet
One of iGo Payments most groundbreaking advancements as a card issuer is its unique, market-leading, first-in-APAC “Web-to-Wallet" technology.
At its core, Web-to-Wallet enables users to access and manage their digital prepaid cards directly through a secure card portal, eliminating the need for separate apps. In less than a minute, users can add their cards to their Apple and Google wallets and start using them straightaway.
This Web-to-Wallet card portal provides users visibility into:
Total cards received.
Card balances and expiry dates.
Transaction histories and activity summaries.
The most exciting part is that this entire experience can be custom-branded. From the Visa card itself to the card portal and the emails and SMS the user receives. iGo Payments aims to deliver the best-in-market customer experience for prepaid cards, whilst letting its clients shine with their branding.
Use Cases for Web-to-Wallet Digital Cards
Corporate Rewards: Empowering businesses to distribute rewards instantly and on-demand.
Customer Incentives: Enhancing customer loyalty with automated rewards, linked to a loyalty program or promotion.
Instant Disbursements: Providing immediate funds for customers, such as emergency relief funds and claims payouts.
Expense Management: Simplifying expenses for staff and contractors.
What’s in store for 2025
As a leading innovator for digital prepaid card issuing in Australia, iGo Payments is set to bring its capabilities to the New Zealand market. With its proven track record of helping clients launch programs quickly and effectively, iGo Payments continues to raise the bar for digital card issuing across a variety of rewards, loyalty and payments use cases.
Let us help you
Contact us today to find out how we can help you solve your payment challenges. Book a meeting with our payment experts to find out more!
