Doug Crowley joins Stryd as Head of Sales to boost enterprise revenue streams

Stryd, the flagship brand of Perth-based open banking fintech Moneycatcha, has appointed Doug Crowley as Head of Sales, underscoring its commitment to deliver digital solutions to the Australian mortgage market. 

In this role, Mr Crowley will work closely with Moneycatcha’s founder, Ruth Hatherley, to boost enterprise revenue streams for the Stryd Broker and Stryd Lender products with mortgage aggregators, lenders and other enterprise partners.

Stefanie De Poi will focus on post-sales support and remains Head of Customer Success. 

“We are thrilled to welcome Doug to Stryd,” Ms Hatherley said. “With his strong background in consumer credit and fintech, and passion for financial wellbeing, he’s a great fit for our team.”

Mr Crowley was previously Head of Sales & Partnerships for the Australian business of ClearScore, the credit score and report app. He is based in Melbourne.

“Like many industries, residential lending is being reshaped by digital workflows and automated solutions,” Mr Crowley said. 

“Prior to joining Stryd, I had conversations in the market that revealed a clear demand for fintech products compatible with the credit policy and information security requirements of aggregators and lenders. With Stryd leading the way in enterprise solutions, it was an ideal choice for me to join Ruth, Stefanie and the rest of the team,” he said.

In August last year, Moneycatcha secured $1.5 million in fresh funds to target opportunities in the mortgage market arising under the Consumer Data Right (CDR) reset. 

“Stryd is committed to delivering great digital solutions for the Australian mortgage market,” Ms Hatherley said.

“We are making strategic hires and continuing to accelerate our growth plans. With interest rates predicted to come down, and CDR ramping up, 2025 is going to be a big year for Stryd,” she concluded.


About Stryd

Stryd is an open banking-enabled fintech platform designed for home loan lenders and mortgage brokers.
Its flagship “Stryd Broker” product enables faster identification of new growth potential through trusted risk and loan data services, utilising a unique, holistic approach to storing and categorising mortgage data in a “Home Loan Repository.” It works seamlessly with existing technology stacks.
Stryd enables improved lending risk assessment and pricing for responsible loan book growth.
The platform also empowers organisations to meet fast-changing regulatory compliance requirements, such as Target Market Determination under ASIC’s Product Design & Distribution Obligations (RG 274).

More information: Please visit www.stryd.au or email sales@stryd.au to learn more.

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