Diversiview announces partnership with SnapTrade
Diversiview, the portfolio analysis and optimisation tool developed by Australian fintech firm LENSELL, has announced a strategic partnership with SnapTrade, a leading API connecting brokerage accounts to fintech applications like CommSec, Vanguard, and Stake. This collaboration aims to enhance the investor experience by integrating Diversiview into SnapTrade's API, enabling direct access to brokerage accounts from the analytics platform without the need for data transfers.
Dr. Laura Rusu, Founder and CEO of LENSELL, highlights the significance of this partnership in improving user experience:
"Diversiview is dedicated to improving the investor journey within the application and continuously enhancing our features to benefit users. Our collaboration with SnapTrade is a step towards democratising access to financial insights for our users."
Through this partnership, Diversiview gains access to SnapTrade's network, which includes connections to over 20 brokerages and securely manages over 100,000 connected accounts with a total asset value exceeding $5 billion USD.
Diversiview's expansion into a global portfolio optimisation tool now includes listed securities from major stock exchanges such as the ASX, NASDAQ, NYSE, NSE, and BSE, as well as custom investments like private investment funds, cash, investment property, and term deposits. This partnership reflects LENSELL's commitment to advancing within the fintech industry, representing a significant stride in enhancing the investor experience on their platform.
About LENSELL
LENSELL is a research-driven investment decision support platform, that creates technology to support active retail investors in making better-informed investment decisions, tailored to their own needs. LENSELL is committed to financial transparency and equality of chances in wealth management. https://lensell.online/
