CreditorWatch appoints Melissa Appleby as Head of Growth
Tasked with accelerating CreditorWatch’s expansion to reach more businesses and support them in managing financial risk.
CreditorWatch, a leading Australian commercial credit reporting bureau, today announced the appointment of Melissa Appleby as its Head of Growth. In the newly created role, Appleby will be responsible for driving alignment across the company to support its expansion strategy with its unique data and innovative products – helping organisations reduce their exposure to the risk of credit default.
Melissa brings a wealth of experience to the new position at CreditorWatch. As a seasoned strategist, she has successfully navigated complex business landscapes, driving growth and fostering meaningful relationships for companies such as Westpac, Automic Group, ELMO Software, and Affinity Payroll. Her track record includes spearheading transformative initiatives and innovative, data-driven marketing campaigns that have propelled organisations forward.
“Appointing Melissa is a strategic move that underscores our commitment to expansion, innovation, and excellence in the commercial credit industry,” said Patrick Coghlan, CEO at CreditorWatch. “We have a significant opportunity to bring our data and products for more businesses than ever before. Every organisation needs robust, accurate and up-to-date data to help them navigate some of the most challenging market conditions we’ve ever seen. Melissa is key to helping us deliver on this goal and we’re thrilled to have her join the team.”
“CreditorWatch’s products and services are seriously impressive and I’m excited to be working with the incredible team here to expand their reach,” said Melissa Appleby, Head of Growth at CreditorWatch. “Having spent more than a decade in the financial services sector, I know the power of clear strategic vision, coupled with rich data and insights. CreditorWatch is in a unique position to offer Australian businesses a powerful suite of tools that will help enhance their commercial relationships, improve productivity, reduce financial risk and ultimately drive greater financial performance.
Appleby’s appointment reflects CreditorWatch’s commitment to attracting top talent and driving growth. Driven by its purpose to empower Australian businesses to trade confidently with their customers, CreditorWatch has been certified as a Great Place to Work for the past three years and has been included on the AFR Boss Best Places to Work list for two consecutive years.
About CreditorWatch
CreditorWatch is a digital credit reporting agency, headquartered in Sydney. From sole traders through to ASX listed companies, more than 50,000 Australian customers avoid high-risk debtors and ensure they get paid on time. CreditorWatch customers can easily search for and monitor the credit history, court actions, payment defaults and insolvency notices associated with any business entity in Australia and New Zealand (including sole traders, trusts and partnerships) giving them an incredibly accurate picture of the risk posed to their business. The company was founded in 2010 and has offices in Sydney, Melbourne and Brisbane. Find out more at www.creditorwatch.com.au
