Co-operty teams up with Effi to help co-owners find the right mortgage and brokers write more loans
Co-operty, the pioneering property technology startup that is helping Australians step onto the property ladder sooner via co-ownership, has signed a strategic integration agreement with Effi, the technology-led efficiency platform for mortgage brokers.
These two innovative tech ventures have embarked on a long-term, synergistic collaboration with the goal of helping more people buy their own home using co-ownership.
Co-operty has already begun referring clients to Effi to find a mortgage broker who can structure the financing for a property that is co-purchased with family or friends.
Now, the parties will commence a deeper level of co-operation focused on technology integration and capability at scale. This means that key features of the Co-operty app will be directly accessible to brokers inside the Effi platform for a seamless experience.
“We really like Effi’s dedication to using technology to deliver more efficiency to mortgage brokers,” said Frank Austin (pictured right), Head of Distribution at Co-operty. “For us, that’s a perfect alignment, because Co-operty uses technology to simplify the process of buying a property together with friends or family,” he continued.
“Effi’s AI-powered matching algorithm finds the right broker based on the borrower’s individual needs. That’s important for co-purchasing scenarios where, for example, Mum and Dad want to help an adult child onto the property ladder without sacrificing their own retirement goals,” explained Mr Austin.
“Later this year, brokers will start to see a suite of co-ownership materials and resources available directly from the Effi platform, including setting up the vitally important co-ownership agreement,” he said.
The Co-operty app helps family members and friends buy property together using the well-established tenants-in-common form of land title registration because of its flexibility, especially with respect to future life stages and estate planning.
Via the Co-operty app, the co-owners come together in a secure digital space to establish their legal arrangements and engage an expert conveyancer. Co-operty can also help with a property valuation and referral to a financial advisor, as well as a mortgage broker.
“Buying property with a friend or family member is an interesting option for a mortgage broker to explore with a client who can’t otherwise afford to buy in the current market,” said Mandeep Sodhi (pictured centre), Founder & CEO of Effi.
“We’re excited for our partnership with Co-operty to deliver the dream of home ownership to more Australians and add value to Effi’s brokers and their clients,” he added.
About Co-operty
Co-operty is a Sydney-based proptech startup that was established in 2023 by seasoned finance professionals Lynda Coker and Liz Rochaix in response to Australia’s housing affordability crisis.
Co-operty's mission is to enable flexible home ownership for all by providing greater financial security and freedom through co-ownership.
Co-operty digitises the experience of co-ownership and documents the broader occupancy and financial arrangements in a smart, flexible Co-ownership Agreement that provides greater assurance and optionality for each co-owner.
Company inquiries: Visit www.co-operty.com or drop us a line at hello@co-operty.com
Media inquiries: Email media@co-operty.com
About Effi
Effi is passionate about making mortgage broking simple and intuitive. Effi’s mission is to help mortgage brokers become more Efficient in managing borrower relationships. Through its AI-powered lead management platform, Effi provides a complete end-to-end platform that offers lead engagement and management functionality, together with predictive analytics to help mortgage brokers improve their productivity and enterprises provide a seamless and sophisticated experience to their mortgage brokers.
Company inquiries: Visit www.effi.com.au or email support@effi.com.au
